Marketing has changed more in the past year than it has in the past decade.
Search is evolving. AI is reshaping buyer behavior. Content is being discovered differently. AI has made content faster and cheaper to produce, but more content doesn't necessarily mean better content. Paid media is becoming smarter. Trust can be won or lost in an instant — and much of that decision happens before you ever enter the picture.
The marketing playbook that worked yesterday won't necessarily work tomorrow.
Join Communica's senior strategists for an interactive discussion on what we're seeing across industries, what's changing, and what organizations should prioritize as they plan for 2027.
This isn't another marketing presentation. It's an open discussion with the strategists who are helping organizations navigate these changes every day. You'll hear what's actually working across B2B and B2C organizations, ask your own questions, and leave with practical ideas you can apply immediately.
Perfect for:
● Marketing Directors
● Marketing Managers
● Business Owners
● CEOs
● Sales Leaders
● Communications Professionals
Whether you're responsible for a single marketing initiative or an entire department, you'll walk away with practical insights to help shape your 2027 marketing strategy.
The experts in the room:
Barry Rosen | Moderator | Chief Integration Officer
Amy Fitzenrider | PR & Social | SVP, Account Services & Partner
Kristin Kiser | Website & Strategy | Director of Strategy & Experience
Zoë Martin | Paid Media & Analytics | Digital Manager
Sarah Nield | Demand Gen & E-Commerce | E-Commerce Growth & Optimization Lead